Adidas Breaking Barriers
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Some numbers
8
Champions
15
Associations
3
International events
Let's Break Barriers!
Eight female players and three YouSport staff members follow educational activities to raise awareness about gender equality in the world of sports and beyond!
SDGs







YouSport embraces the world
Context
KickStartHer and Breaking Barriers Project!
The adidas Breaking Barriers Project
In 2023, YouSport Women (now KickstartHer) was chosen to participate in the adidas Breaking Barriers project for which it is working together with 13 other nonprofit sports associations from across Europe.
Objective
The main goal of the project is to train female coaches, trainers, players and anyone who is part of a sports organization, providing them with means to break down gender barriers in sports and foster women's empowerment.
Let's Break Barriers!
Adidas Breaking Barriers is a multi-year, multi-stakeholder project aimed at breaking down barriers for women and girls across Europe by working directly with nonprofit sports organizations, empowering local leaders and coaches, and providing the sports industry with the tools it needs to drive change.
YouSport KickstartHer was chosen to be part of this experience, and eight female players from 18 to 30 and 3 staff members have committed to participate in:
- remote training webinars focused on gender gaps and women's inclusion in sport
- in-person activities on inclusive coaching
- organization of a sports event to practice and showcase the values of breaking barriers
- international events to meet other associations that are part of the project
Staff and players (Champions) have been trained for one year on inclusive coaching, with the aim, during the second year of participation in the project, to put the newly acquired tools into practice by organizing an event for all girls in the area. Currently, after two years of involvement, we are proceeding with the application as Changemakers.
Adidas Breaking Barriers gives girls great opportunities to engage with associations from all over Europe, and we are ready to continue our journey!
Our Team
Gallery
Call to all volunteer photographers: let's capture the magic together!
Do you love capturing the excitement of game days and training sessions? We are looking for volunteer photographers to join our team. Whether you are experienced or novice, your skills are valuable to us. If you are already taking photos, we would be happy to collaborate. Join us to capture our football journey! Contact us today.
CONTACT USProject description
The goal of the project is to promote and spread the culture of sports as a tool for social inclusion and empowerment of young people.
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